Email Marketing

Email marketing is one of the oldest and still most popular forms of promoting a business online. This is due to the fact that double opt-in lists hold a database of prospects that have given permission to the list owner to send them information. In this information-age, email marketing is one form of communication that you simply must carry out to build a solid relationship with your customers.

This article explores the advantages of utilising email marketing in your business.

Sending emails to existing customers who have already purchased something from you is a good way to enhance the relationship you have with them, and build trust. If you send an email to customers that have purchased a particular item, offering a discount on another niche-related item, the chances are that you should generate more repeat business.

Email marketing is a relatively low-cost form of communication, and the only overhead should be the cost of the database management of your prospects, unless that is managed by an external source. You can also reach a very large number of prospects in your own database, or by sourcing and paying for external database mailings.

Compared to offline mailings, electronic mailings don't take much time, and can be carried out within a short time-frame. You can also get your message across quickly, and generate more web site hits from the related link contained in your email.

Email campaigns can include tracked links, which allows you to calculate the return on investment (ROI), which helps for future campaigns.

Email marketing is environmentally friendly, because it doesn't use paper. There are also no mailing or packaging costs that you'd normally associate with offline mail campaigns.

Emails allow you to keep in constant contact with your prospects on a regular basis through promotions, newsletters, blog updates and the like. It is through this media that your prospects can be in a state of anticipation waiting for your next email.

By including an opt-in form to your autoresponder on your web site, you can easily generate more subscribers to your list to email in the future. It is important to display a link to your Privacy Policy, so your prospects can be assured that their details won't be sold to others in an unethical manner.

Utilizing autoresponders also allows you to send a series of pre-written emails to your prospects over a pre-defined time period. This can be helpful when important updates are required, or for training purposes. It is also useful when a purchase is made online, and you want to send a confirmation email with a thank you note and further information.

Because opt-in email marketing requires the subscriber's permission to email them, you are staying in compliance with the CAN-SPAM Act and are unlikely to be accused or fined due to spamming.

Some other forms of email marketing include sending out solo ads and ezine ads to a database of prospects or customers.

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